• Re/code, Wednesday, March 4, 2015 11:05 AM

For more than two decades, South by Southwest has attracted people eager to sample the latest in culture and technology — and connect with like-minded folks. But as the Austin festival grew larger (it now sprawls across 110 stages and 265 venues), such casual collisions got harder. So SXSW will use a mobile app that takes advantage of location-aware Apple iBeacon technology to bring people together. The newly launched app, 2015 SXSW Go, will allow festival attendees to check in to venues, learn who is nearby and get relevant information, such as which of the 2,000 acts scheduled to appear this year is performing onstage.

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