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Google, Wal-Mart Part Ways Over Shopping Ads

The relationship between Google and Wal-Mart Stores has ended because the two companies couldn't decide on how to use consumer data to lure shoppers into stores. Google requires retailers using its Local Inventory Ads to share inventory levels and prices, which caused tension with Wal-Mart. Wal-Mart executives told Google the company wants to offer a similar local-inventory service itself, rather than pay Google to do it, per WSJ, citing people familiar with the situation.

Read the whole story at Wall Street Journal »

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