The agreement covers all advertising and media in 24 Hour Fitness Clubs, including digital signage, television programming, overhead sound, and product sampling.
Media content will include training and nutrition advice, as well as fashion and travel ideas from the health club chain’s digital magazine, 24LIFE.
With 413 locations across the U.S. at the end of 2013, 24 Hour Fitness is the second-largest health club chain in the country in terms of number of venues, after LA Fitness, which also has some locations in the Zoom network. The ad sales agreement brings Zoom’s active lifestyle audience to 25 million consumers, generating around 102 million impressions, according to Nielsen.
The deal comes alongside Zoom’s announcement that it is redefining its brand identity as Zoom Active Lifestyle Marketing. Zoom’s network already included hundreds of health club chains and independent locations across the U.S. and Canada. In February Zoom added over 100 fitness clubs operated by GoodLife Fitness.
Montreal-based Zoom also operates a place-based network reaching nightlife venues, consisting of over 9,300 billboards or ad surfaces in over 1,600 restaurants and bars; a campus network with over 8,000 signs or ad surfaces in more than 65 Canadian colleges and universities; a fashion network reaching 600 retail venues in Canada; and a business network reaching major office buildings in a number of big Canadian cities.