Mediaocean, an ad management platform, on Thursday announced its agency clients will now have access to Spotify’s audience inventory. Spotify’s desktop, mobile, tablet and home entertainment inventory will be available via Mediaocean’s platform beginning March 9, per a release.
Mediaocean is also integrating Triton Digital’s Webcast Metrics Local — a service that measures local streaming audio listening.
“The convergence of traditional and digital continues to move at a rapid pace. With audio increasingly being consumed digitally, we partnered with Spotify to offer broadcast and digital audio buyers access to inventory from one platform,” stated Cordie DePascale, VP, product and partner solutions at Mediaocean.
Through its new partnership, Mediaocean is also giving agencies audience data that can be used across broadcast radio station and other digital audio platforms, on both the national and local levels.
Les Hollander, senior director of audio sales at Spotify, said in a statement that Mediaocean has been “the single most requested platform from broadcast media buyers around the country.”