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Samsung Takes Break from Smartwatch Launches

Samsung executive vice president Young-hee Lee has revealed the company’s smartwatch strategy moving forward: Don’t release any. Speaking with theWall Street Journal at Mobile World Congress, Lee explained Samsung’s new strategy regarding watches simply: We’ve been introducing more devices than anybody else. It’s time for us to pause. We want a more perfect product. Lee isn’t exaggerating about how many smartwatches have come out of Samsung over the last couple of years. After diving into the wearable space with the first Galaxy Gear in September 2013, Samsung went wearable crazy. The next year saw the release of the Gear 2, Gear 2 Neo, Gear Fit, Gear Live, and Gear S. But while Samsung blanketed the market with products, not one of the six devices have managed to catch on in a big way.

 

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