• The Drum, Monday, March 9, 2015 10:34 AM

McDonald’s much anticipated global mobile app goes live this summer though will not have all its features open to users in an attempt to work out whether its focus is mainly promotional or commerce. The restaurant has been scrambling to get its marketing ship shape over the last 18 months and the app’s imminent arrival will mark its bow as a digital marketer. While it has dedicated significant resources to catch up in the digital arms race, the company will bide its time with the app’s rollout in order to pull away from the pack.

Read the whole story at The Drum »