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Do $10,000 Apple Watch Wearers Pay Attention To Ads?

  • CBS News, Tuesday, March 10, 2015 3:38 PM
Apple isn't positioning itself as a high-end fashion maven, but it will sell a gold watch for a cool $10,000. The company's foray into wearable technology is a calculated risk, but one that CEO Tim Cook believes will work out. To make sure it's successful, Apple added several high-profile executives from the fashion industry, including former Yves Saint Laurent Group CEO Paul Deneve; ex-Burberry head Angela Ahrendts; and Patrick Pruniaux, who oversaw sales for Tag Heuer, a high-end watch brand owned by France's LVMH Moet Hennessy Louis Vuitton.

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