Lori Senecal continues to add to her responsibilities at MDC. She been appointed to the newly created global CEO position at ad shop CP+B. Senecal will oversee CP+B's global growth and expansion, managing the coordination of the firm's eight international offices as well as further development.
Senecal will also continue to serve as CEO of the MDC Partners network, where she works closely with the leadership of agencies that represent the greatest growth and impact within the MDC Partners family, including CP+B.
"It's an honor to be asked by [CP+B Chairman] Chuck Porter to work alongside him and the CP+B leadership team," said Lori Senecal. "I look forward to playing a significant role in the global growth of the agency, by working with the exceptional talent across offices."
This appointment underscores CP+B's growth in recent months, including winning the Infiniti global creative account. It is hoped that Senecal's breadth of experience and expertise will help continue this momentum. Over the course of her career, Senecal has developed strategic partnerships, accelerated global agency growth, created cutting-edge new business divisions and led numerous blue chip worldwide accounts including Coca-Cola, Nestle, and BMW.
"Lori understands and loves this agency," said Porter. "She shares our values and passion, and she brings an extraordinary level of management experience and expertise. Everything I'm not good at, she is. And along with [CP+B senior managers] Andrew Keller, Steve Erich, Richard Pinder and our new creative leaders, I think we have a global A-team."