• by Richard Whitman , Columnist, March 9, 2015

New York agency Mode Design Group has rebranded. The agency will now be known as Viceroy Creative. Agency name changes are a dime a dozen and no one really cares. So how does an agency actually get people to care? Well, how does anyone get anyone to care about anything? They get naked, of course. 

Yes, it's been done before. Namely, two creatives -- Stefan Sagmeister and Jessica Walsh, did it to announce a partnership. But the folks over at Viceroy Creative -- President David Moritz, Creative Director Gabrielle Rein, CFO Aaron Bearce and Account Manager Raegan Gillette -- went to great lengths to get buff for their naked moment in front of the camera.

You see, the foursome all worked out at Equinox trainers to get ripped for the shoot. One of the four, Rein, had had a baby just five months prior to the shoot and her working with Equinox was inspiration for the rest of the team. We must admit the effort has paid off swimmingly. They are certainly a buff bunch and a pleasure to look at.