Around the Net

Johnnie Walker Maintains Top Alcohol Brand Spot With $5bn Valuation

Johnnie Walker has maintained its position as the world’s most valuable alcoholic drinks brand, while Glenfiddich is the fastest growing, according to Brand Finance’s annual review of the world’s 50 most valuable drinks brands. The dominance of whisky brands wasn’t shared by white spirits, however, with Smirnoff and Bacardi both losing rank to their brown counterparts. The review shows that as of 1 January 2015, Johnnie Walker was valued at $5.6bn USD, up 13% from last year.

Read the whole story at Marketing Week »

Next story loading loading..