SVOD Rates Soar, Netflix Leads Rivals

Now 41% of U.S. homes have access to subscription video-on-demand services -- up from 36% a year ago.

Nielsen also found that around one third -- 35.2% -- have high-speed internet access but no SVOD; and 24.5% have no broadband. Thirty-six percent have access to Netflix; 13% to Amazon Prime; and 6.5% to Hulu Plus.

Homes with SVOD generally have a higher income than those who don’t -- with the median income of around $74,900 a year. Those with no broadband have a median income of $24,200 a year.

SVOD homes also have more inclined to be higher tech TV homes: 95% have a HD TV; 65% have a video game console; and 65% have a tablet.

SVOD have higher daily on-screen time -- two hours and 45 minutes. This versus the average TV home at 1:57; homes with broadband but no SVOD, 1:29; and those homes with no broadband, 1:21.

In the fourth quarter of 2014, the average time spent per day for an adult 18+ for all screen use grew, with the chief gains coming from smartphones, gaming consoles, general Internet use and multimedia devices. Use of live TV time declined.



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