Around the Net
Vibrant Will Adhere to Group M's Tougher Viewability Standards
- The Drum, Thursday, March 12, 2015 12:18 PM
Vibrant Media has switched to Group M’s staunch viewability guidelines which dictate 100% of an ad must be in view in the browser. Group M's standards are far tougher than industry guidelines established by the Media Ratings Council. Moat, a media ratings council-accredited analytics company, has verified Vibrant's native ad units fit Group M's more stringent criteria.
