Publicis Buys OMS Specialist Expicient

Publicis.Sapient, the new digital services management arm formed by Publicis Groupe after its recent acquisition of Sapient, has acquired Expicient for an undisclosed sum.

The acquired shop is a specialist in inventory and order management systems (OMS) and the holding company said the purchase would strengthen its ability to offer global omnichannel services to clients.

“Today’s always-on consumer makes no distinction between devices and channels,” said Publicis.Sapient CEO Alan Herrick, adding that “as a result, our retail clients are increasingly looking for us to build systems -- inventory, supply chain, omni- channel commerce that enable the experience a 2015 consumer demands. Expicient joining Publicis.Sapient allows us to significantly strengthen our clients’ ability to integrate offer information, order information, inventory information and pricing information across channels, which is a significant change from a world where the on-line stores and physical stores operated separately.”



Expicient will be integrated into the Publicis.Sapient platform under the Rosetta brand and will contribute to Publicis.Sapient’s Global Distributed Delivery model. This absorption will enable Expicient’s capabilities to be shared across the Publicis.Sapient platform with access for all clients.

Expicient and Publicis.Sapient brands SapientNitro, Razorfish Global and Rosetta have previously collaborated on a number of global omnichannel commerce assignments with clients, including Staples, Target, Kroger, Fast Retailing, Marks & Spencer, Belk and Ralph Lauren.

Executives at the holding company claim the acquisition provides Publicis.Sapient with the deepest OMS offering in the market, with expertise in IBM/Sterling, Manhattan and SAP/hybris.

“The opportunity ahead of us, to create differentiated customer experiences is tremendous,” said Darpan Seth, CEO and founder of Expicient. The acquisition, he added, “will allow our teams to deliver a full range of marketing and commerce solutions while significantly expanding our global reach.” said.

Founded in 2008, Expicient is based in Andover, Massachusetts, with additional offices in the United Kingdom and the India cities Gurgaon and Bangalore. The 250-staffed agency's roster of clients include The Aldo Groupe, Argos, Bed Bath & Beyond, BJ’s Wholesale Clubs, DHL, eBay Enterprise, Guitar Center, J. Crew, Lily Pulitzer, Lockheed Martin, Marks & Spencer, Michael Kors, Ralph Lauren, Staples, Target, Tesco and Williams Sonoma.

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