Fontainebleau Miami Beach is leveraging mobile to ease guests’ experiences at the hotel through options that do not require an application download. With hotel software creator StayNTouch, Fontainebleau is recognizing the demand for mobile options while understanding the hesitation among guests to download an app they will only use while at the hotel. Fontainebleau’s dedication to best accommodating their consumer through digital touch points may set a precedent that focuses on mobile Web, not mobile apps.