Conde Nast Sets Digital Record For Sites, Video Channels

Condé Nast set a record for its digital audience size in February 2015, the high-end publisher reported, citing figures from ComScore. According to the online measurement firm, Condé Nast’s portfolio of 21 Web sites and 17 digital video channels attracted a total audience of 80.9 million consumers last month, for a 75% increase from 46 million in February 2014 and a 5% increase over its previous record in December of last year.

Titles include GQ, Self, Glamour and Vogue.

Condé’s mobile audience is growing even faster, with a year-over-year increase of 132% from 23 million in February 2014 to 53.4 million in February 2015. According to the company, its total digital audience for February puts it ahead of social media site Pinterest and fellow media companies ESPN, the Scripps Network, and The New York Times. Video viewership increased 13% from February 2015.



The company noted that its pace of online growth exceeded the Internet, which expanded 5% year-over-year, and the mobile Web, up 32% in this period. Adding in its print audience, Condé reaches 117 million consumers in the U.S.

Back in January, Condé launched 23 Stories, a new branded content studio that will help its advertising clients engage consumers by tapping into the expertise of the publisher’s own editorial teams.

Condé isn’t the only magazine publisher setting digital records. Earlier this month, Time Inc. announced that it reached a gross audience of 392 million people across its print, digital and social media channels in February, according to the latest Association of Magazine Media (MPA) Brand Audience Report.

Time Inc.’s celebrity title People boasted the largest gross audience of any individual magazine brand with 81 million, while Time had a total gross audience of 42 million and Sports Illustrated 38 million. People also led in mobile traffic with 25 million unique visitors.

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