• by Richard Whitman , Columnist, March 15, 2015

It's that time of year again. The Future Lions student creative competition has issued its call for entries. In collaboration with Cannes, AKQA is hosting Future Lions for the tenth year. This year’s theme, ‘Make Your Move,’ encourages students to think ahead and consider how their ideas can shape the future. Google joins AKQA as partner for the event.

The Future Lions challenges young creatives to promote a product or service from a global brand in a way that wasn’t possible three years ago. There are no rules in terms of media or technology, and no specifics around product, service, or target audience. The deadline for entries is April 15, 2015 at 18:00 GMT.

Winning ideas will be honored at the Cannes Lions International Festival of Creativity on Wednesday, June 24, 2015 at 16:00 CET in the Debussy Theatre at Les Palais des Festivals.

Of the Future Lions, AKQA CCO Rei Inamoto said: “It is always the up-and-coming generation that influences what’s coming around the corner. They are constantly pushing the boundaries of how we connect audiences around the globe. We are challenging young talent to make a move and shake up the industry with ideas that will shape the future.”