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Starwood, BMW Launching Apps for Apple Watch
- Luxury Daily, Monday, March 16, 2015 9:47 AM
While consumers and luxury watchmakers awaited the Apple Watch, other brands chose to focus on its app possibilities. After much anticipation, the Apple Watch has been revealed, but fresh expectations arise as apps are created for the new technology. Starwood Hotels & Resorts and automaker BMW are among the brands developing and releasing apps for the watch that will connect with affluent consumers captivated by the newest technology and looking for better high-touch service.
