Around the Net
Smartwatch Notifications Catch Attention of Marketers
- Mobile Marketer, Monday, March 16, 2015 9:47 AM
One of the big opportunities for brands on smartwatches is likely to be notifications, but the killer application that can drive mass adoption is yet to be built. Smartwatches
enable users to take immediate action, eliminating the need to pull out a smartphone, enter a passcode and open an app. While smartwatch notifications offer the benefit of being interactive, savvy
marketers will need to make sure they create succinct, contextual experiences to guide users as the screen size is so small and the devices are still new.
