The Independent’s sister newspaper, ‘i’, will be launching a campaign that uses programmatic technology to present real-time ads that are in line with the news of
the day, as they attempt to highlight ‘i’s ability to help readers ‘get to the point’ with its short-and-snappy material. The video spot will feature non-
‘i’ readers struggling to offer a definitive viewpoint when questioned on current affairs, while ‘i’ readers are able to ‘get to the point’ with a concise point of
view. The campaign broke lsat night during ITV’s period drama "Mr Selfridge."
Read the whole story at Marketing Week »
