• by Amy Corr  @MediaPostOTL, March 16, 2015

Kirsten Atkinson joined Walton Isaacson as vice president of media and branded integration, a new position. Atkinson previously served as media director at Team One. She reports to agency co-founders Aaron Walton and Cory Isaacson. "Kirsten's experience across platforms and media as well as cultures is a perfect match with our agency's DNA," said Walton. "In particular, we are keen on her ability to traverse traditional channels along with branded entertainment and experiential." Atkinson, who began her career at Starcom Worldwide as a media planner on Procter & Gamble, has worked on traditional channels as well as emerging media, new social platforms, interactive TV and branded entertainment. Focusing on new platforms, Atkinson has launched campaigns and first-to-market partnerships including Lexus Design Disrupted, an experiential fashion week event; CNNgo, a custom on demand platform; and Jimmy Fallon Live Commercials.