Pinta was named Hispanic agency of record for UFC, charged with handling marketing efforts, public relations, social media, fighter promotions and event support. "The sport has made great strides and
grown in popularity across the country, with Hispanic being a key driver," said Mike Valdes-Fauli, President & CEO of Pinta. "This partnership is a major sign of UFC's increased commitment to the
Latin community... and of big things to come!" The UFC spent $13.7 million on measured media in 2013 and $6.2 million the first nine months of 2014, according to Kantar Media.
