Around the Net
Marketers Face Hurdles Despite Email's Importance in Cross Channel
- Direct Marketing News, Monday, March 16, 2015 2:41 PM
Sixty percent of email marketers think that email is part of a larger cross channel strategy, yet only 36 percent of those marketers consider it the central means of the brand's cross channel marketing strategy, according to new research by Adobe and DMA. The research also reveals that 51 percent of marketers are challenged with email silos and 41 percent can't automate email campaigns with multiple touch points.
