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Traffic Growth on Mobile Platform Projected

Founder & CEO of HomeShop18 Sundeep Malhotra in an interaction with ETTelecom's Muntazir Abbas said that their digital commerce strategy straddles TV, Web and mobile platforms and is heavily based on innovation that brings an unparallel virtual shopping experience. Edited excerpts. What are the Internet trends you see in online shopping? How do you see mobile channel as an opportunity? What are the key drivers that can enable this growth?

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