• BikeBiz, Tuesday, March 17, 2015 9:29 AM

In recent years Singletrack has taken a long, hard look at which direction publishing is heading, making alterations here and there to offer loyal subscribers more. In fact the publisher has described the business as an evolving “publishing and technology” company for the first time. This year it’s the independent bike dealer’s turn to benefit from Singletrack’s plans, explains publisher Mark Alker: “One of the most exciting projects we have on the boil at the moment is our R&D project developing iBeacon technology for our network of Premier dealers. These are little devices that sit next to the till that trigger ‘actions’ on the phones and in the accounts of our 7,000 subscribers if and only if they visit that dealer and come within range of the iBeacon.”

Read the whole story at BikeBiz »