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Meerkat's App Dominates SXSW

  • Mashable, Tuesday, March 17, 2015 10:32 AM
Almost every year, one app dominates SXSW Interactive. In 2007, it was Twitter. Two years later, it was Foursquare. At this year's conference, it was all about Meerkat. Meerkat's CEO Ben Rubin contends his app's small but loyal base spends two hours watching live video daily. However, Twitter cut off the start-up's access to Meerkat's social graph on Friday, making it currently impossible for new users to quickly "auto-follow" the same people they follow on Twitter. Yet Meerkat said the effort backfired -- and it's user base grew 30%.

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