• by Larissa Faw , March 17, 2015

M&C Saatchi Mobile promoted Will Phung to the newly created post of vice president of media. His key priorities will be exploring the newest mobile media offerings, getting involved in first-to-market opportunities as well as programmatic buying in the mobile space, and the growing paid mobile social sector. Phung will work out of the New York office and report to senior vice president, Eric Mugnier. Phung joined M&C Saatchi Mobile in 2013 as media director, where he managed all media for North America and supported account teams in driving performance across all campaigns. "Over the last year and half, Will has been instrumental in building our fantastic media team, delivering strong client campaigns and taking our media processes and practice capabilities beyond mobile, enabling us to deliver integrated campaigns through digital, social and programmatic channels," said Mugnier. Formed in 2006, M&C Saatchi Mobile now employs over 100 mobile specialists with offices in New York, Los Angeles, San Francisco, London, Singapore, Johannesburg, Cape Town and Sydney.