• Advertising Age, Tuesday, March 17, 2015 12:51 PM

David Wheldon, Barclays Group's managing director of brand, reputation, citizenship and marketing, has been named the new president of The World Federation of Advertisers. In a recent interview with Ad Age, Wheldon said that one of his main initiatives is to "support marketers in their quest to integrate their brands – and the consumer experience – online and offline." He told Ad Age that, "client companies spend too much time navel-gazing when we should be talking about challenges, learning from each others' mistakes and sharing best practices. It's a shame that, in a global world, marketing is not more joined up. The WFA is a very important organization that brings together disparate bits of our world."

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