AutoTrader.com, an online automotive sales pioneer, is rebranding itself as Autotrader to better reach consumers on mobile, reflecting the increasing use of
smartphones and tablets in car-buying research. The rebranding campaign also includes the unveiling of a new logo designed to have more impact on smaller-screen mobile phones and tablets.
The move underscores how automotive retailers have turned to mobile as an ally in enhancing consumer convenience during the typically lengthy process of car-shopping that sets it apart from other
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