Around the Net Targets Mobile Car Shoppers, an online automotive sales pioneer, is rebranding itself as Autotrader to better reach consumers on mobile, reflecting the increasing use of smartphones and tablets in car-buying research. The rebranding campaign also includes the unveiling of a new logo designed to have more impact on smaller-screen mobile phones and tablets. The move underscores how automotive retailers have turned to mobile as an ally in enhancing consumer convenience during the typically lengthy process of car-shopping that sets it apart from other retail verticals.

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