Domino’s is furthering its commitment to mobile by rolling out a promotion for college basketball tournament March Madness that enables pizza fans to receive 50 percent off an order when placed via the brand’s digital channels, proving that deals offered in conjunction with major events are optimal for food marketers. The pizza brand aims to add some spice to basketball fans’ experiences this March via the promotion, which runs from Mar. 16 through Mar. 22. Customers can receive half off a menu-priced pizza when ordering from Domino’s digital ordering channels, which include the Web site, mobile site and mobile applications.