As with Steve Jobs, Tim Cook would much rather produce superior product that be first to market with a half-baked idea. “Don’t ship something before it’s ready,” he tells Fast
Company during a far-ranging Q&A. “Have the patience to get it right … And that is exactly what’s happened to us with the watch.” Yes, while new and improved iterations
are inevitable, Cook seems to honestly believe that the Apple Watch is fully-baked, and destined for success.
Read the whole story at Fast Company »