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Facebook Could Gobble Up A Good Chunk Of TV's Advertising Revenue By 2017, Wall Street Analyst Says
- Variety, Wednesday, March 18, 2015 11:13 AM
Facebook is poised to siphon off a large chunk of spending from TV budgets in the next two years, says Nomura, a Wall Street research firm. The world's biggest social service has the potential to generate $3.8 billion in revenue from video advertising by 2017, triple its expected haul this year.
