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Virtual Beacons for Retailers Launching

Omnichannel marketer SmartFocus is today offering an alternative to standard beacons. The company is calling its technology “virtual beacons,” and claiming it is the first of its kind. But the service is not entirely virtual. It requires an AC-powered, multi-frequency beacon from any manufacturer — but not the battery-powered, low-energy Bluetooth ones commonly implemented. That high-end beacon sits at the entrance to the store. Only one is required for an entire store regardless of size, chief product officer Joe Dalton told me. This compares to the multiple Bluetooth beacons, each guarding its own geo-located store section, that are required in a standard implementation.

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