• Mobile Commerce Press, Thursday, March 19, 2015 9:55 AM

The bestselling watchmaker in the world, Swatch Group, has now announced its intentions to introduce new models of smartwatch that will allow consumers to be able to display data from smartphones and to even make contactless payments by way of wearable technology. At the same time, Hayek made it clear that Swatch doesn’t intend to try to replicate the types of smartwatch that have now been launched by many of the major players in the wearable tech categories, such as Motorola, Pebble, and Apple. Those fully featured devices are not the type of product that this company will be producing, at least not for the first wave. As a company that currently sells 18 percent of all wristwatches in the world, it could be possible that Swatch has a good idea as to what consumers really want to be wearing and what they want from those devices.

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