DigitasLBi Drops 'D' And 'G' From Name In Support of Elton John's #BoycottDolceGabbana Effort

You’ve probably heard about the recent controversy surrounding Dolce & Gabbana’s comments on IVF (calling children synthetic) and their idea of "traditional" family. It’s caused a global uproar, largely led by Elton John’s pledge to #BoycottDolceGabbana.

As you may have heard, Domenico Dolce, one half of Italian fashion label Dolce & Gabanna, said IVF babies involved "wombs for rent" and "sperm selected from a catalog." That didn't sit well with Elton John, who launched a campaign to boycott the fashion label.

Outraged, John wrote on his Instagram page: "How dare you refer to my beautiful children as "synthetic". And shame on you for wagging your judgmental little fingers at IVF - a miracle that has allowed legions of loving people, both straight and gay, to fulfil their dream of having children. Your archaic thinking is out of step with the times, just like your fashions. I shall never wear Dolce and Gabbana ever again."

Joining Elton John and the #BoycottDolceGabanna effort is DigitasLBi which is dropping the "D" and the "G" from its name and, for a week, will become “iitasLBi” On Tueday, DigitasLBi CEO Tony Weisman sent a note to agency staff informing them of the switch. In addition, DigitasLBi CCO Ronald Ng is dropping the D and the G from his name and Weisman will drop his middle initial, G. 



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