BIZ DEV: Safelite AutoGlass Taps Havas Media North America As Media AOR

Havas Media North America was named media agency of record for Safelite AutoGlass, part of Safelite Group. The agency will provide strategic guidance and performance marketing campaign management across traditional (TV, radio, print and OOH) and emerging digital channels (desktop, mobile, video, audio, display, search and paid social). This new business win strengthens an existing partnership between Havas Media Group and Safelite's parent company, Belron, which includes business in several European markets. "Havas brings world-class tools and talent to the table to both craft and measure the effectiveness of our media buys," said Renee Cacchillo, Vice President of Customer & Brand Strategy at Safelite. "Their expertise will allow us to further differentiate Safelite as a leader in the automotive industry and help to fuel profitable growth for the company." Additional Havas Media clients include LVMH, Sears, DISH, Fidelity Investments and Reynolds Consumer Products.

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