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Retailers Use Data To Keep Digital Outdoors Current

With so much distraction in consumers’ lives today it can be hard to catch their attention when they are out and about, but harder still is the ability to directly influence their behaviour as a result. One way retailers are looking to bridge this gap is by using real-time data and principles of behavioural economics to increase the relevancy and timeliness of well located out-of-home ads, to nudge consumers into action.

Read the whole story at Marketing Week »

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