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TAG Heuer Taps Google To Build "Greatest Connected Watch"

  • Bloomberg, Thursday, March 19, 2015 10:56 AM
Sufficiently scared by Apple’s bold entry into the marketplace, TAG Heuer has enlisted Google and Intel to help build the “greatest connected watch,” in the words of LVMH watch chief Jean-Claude Biver. The Swiss watchmaker is the first of the old guard to partner with Google, according Bloomberg Businessweek. But “the partnership could open the door to other collaborations with high-end brands owned by LVMH, including Hublot and Zenith.”

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