The importance of data protection passes no one by in this technology-driven age, but given the contradictions and confusion surrounding new European data laws, marketers would be forgiven
for complaining that they don’t know where they stand. The EU’s long awaited General Data Protection Regulation (GDPR) was supposed to have passed into
law by now, but European legislators have not yet even agreed on the final text of the bill, let alone how individual cases should be policed.
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