The Maine State Lottery has selected Fuseideas as its advertising agency of record, after a competitive review. NL Partners of Portland, Maine was the incumbent.
The Fuseideas team overseeing the account is based in the shop’s Portland, ME office. It will create broadcast, print, out-of-home, point-of-purchase, digital and social media programs for several games, including the multistate Tri-State Lottery with New Hampshire and Vermont and Powerball. The agency will also handle media planning and buying.
Dennis Franczak, CEO, Fuseideas, said, “This is a prestigious account, and we’re proud to have had a strong team based in Maine for over three years. This win really helps cement our presence there.”
The state is budgeting $3.560 million on advertising for fiscal 2015, including $710,000 to promote instant tickets, $1 million for Powerball, Hot Lotto, Mega Millions, and Lucky for Life, and $1.850 million for tri-state advertising.
The first work will debut later this spring.
The lottery is run by the Pine Tree State's Bureau of Alcoholic Beverages and Lottery Operations, or Bablo, based in Augusta.
Fuseideas is headquartered in Boston. Earlier this month it won the Santa Fe, NM tourism assignment.