MSG Co. Taps Otterman As CMO

Former NBCUniversal executive Sharon Otterman has been named executive vice president/chief marketing officer of Madison Square Garden Company.

Otterman has been senior vice president/chief marketing officer of MSNBC and NBC News. She has been at NBCUniversal for six years.

Otterman will be responsible for planning and directing brand strategies across the MSG’s sports, media and entertainment businesses.

Before joining MSNBC in 2009, Otterman worked for sports network ESPN, where she was vice president of customer experience strategy/new media marketing, which involved customer acquisition, advertising, customer care, brand development and positioning duties for all digital products.

Otterman started at ESPN in 2003, and was also vp of integrated media & market planning and vp of brand development.



MSNBC has seen its share of woes, losing significant viewership in 2014 -- down 21% in total day viewers to average a Nielsen 314,000. Prime time witnessed much of the same -- cutting back 21% to 515,000 from its 2013 results.

Some of MSG Network's home teams have seen mixed results: Through January 2015, the lowly New York Knicks witnessed a 24% decline to a Nielsen 1.71 household rating. Through January 2015, the Rangers are up 27%, averaging a Nielsen 1.54 household rating versus the same time period a year ago.

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