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Starbucks Adds to Mobile Ordering Feature

Starbucks is adding several shots of espresso to its mobile ordering strategy by announcing two delivery models, a tactic which will be a game-changer for food and beverage marketers aiming to compete with the brand. On the heels of the Pacific Northwest launch of the Mobile Order and Pay feature, Starbucks will be testing a variety of delivery options this year, in accordance with its dedication to being a leader in the mobile space. If Starbucks sees a successful pilot with the delivery programs, this could raise the bar for other food and beverage marketers, especially those that have not yet cemented their mobile ordering capabilities.

Read the whole story at Mobile Commerce Daily »

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