• by Amy Corr  @MediaPostOTL, March 24, 2015

180LA hired David Povill and Dave Cuccinello as creative directors. The pair will lead the Mitsubishi Motors of North America account. Povill's work on brands like Old Spice ("Smellcome to Manhood") and Volkswagen have won numerous pencils and lions, and his Super Bowl spot for VW, "The Force," held a Guinness World Record for most shared ad ever. He joins the agency from Deutsch LA. Most recently, Cuccinello worked at Grey NY where he was running Volvo, Crown Royal, and Canon, winning an Emmy and a Silver Lion for his film "Inspired" with Canon. While partnered for the first time at 180LA, the pair sat in adjacent offices while working at David & Goliath. "We've shared a wall, but this is the first time we've actually been able to physically see each other," jokes Povill. "I always respected his work though and when I heard he was coming to 180LA too, I knew it was the right move."