Dairy Farmers of Canada added DDB Public Relations as its agency for marketing and nutrition communications, following a review. The agency has been charged with the development and implementation of English public relations campaigns to support the organization's marketing and nutrition initiatives that promote Canadian dairy products and their health benefits. "DDB PR demonstrated a thorough understanding of our farmers' values and various challenges, our business and communications needs, and impressed us with their fresh creative thinking and ideas," says Rosemary MacLellan, director of communications & government relations, Dairy Farmers of Canada. Added Martine Levy, managing director, DDB Public Relations: "We are extremely pleased to be a part of the team representing Canadian farm families on approximately 12,000 dairy farms. Dairy farmers across the country make a massive contribution to our culture, economy and national well-being."