Jaye will have marketing, creative and social-media responsibilities for The Weather Channel and Weather Underground brands across all its media platforms.
Jaye was head of creative agency client development for Google, where he executed partnership strategy and outreach engagement. Before that, he held senior digital marketing roles at Interpublic Group’s FCB, Publicis Groupe’s Digitas, Y&R Group’s Wunderman Interactive and OgilvyOne Worldwide.
Last fall, The Weather Channel laid off around 80 employees, including Scot Safon, its chief marketing officer, who joined the company in 2013.
In addition, the network has promoted Maureen Marshall to vice president of communications; she had been director of communications. Marshall held similar positions at Turner Broadcasting, Warner Bros., Disney/ABC Cable Networks and E! Networks.
Both will report to Shirley Powell, executive vice president of marketing and communications.
In the fourth quarter of 2014, The Weather Channel pulled in 180,000 total day average viewers; and 230,000 prime-time viewers. For the full year 2014, the network had 183,000 viewers on a total day basis and 225,000 prime-time viewers.
The channel current brand theme is “It’s Amazing Out There.”