Reps. Jared Polis (D-Colo.) and Luke Messer (R-Ind.) are expected to introduce legislation aimed at protecting students' privacy. The Student Digital Privacy and Parental Rights Act would prohibit companies that operate school services from knowingly disclosing students’ personal information to tailor advertisements, and from using student data for marketing profiles, The New York Times reports. But privacy advocates say the bill has too many loopholes.