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Mobile Dominates Online Sales in Market

Mobile commerce is growing quickly in India. Many of the country’s retailers are beginning to invest in the mobile space as a way to engage consumers that are using their smartphones and tablets to shop online and in physical stores. Vizury, a leading marketing and remarketing firm,has released a new report concerning the state of India’s mobile commerce sector. The report shows that the sector is poised to see exponential growth in 2015. According to the report, consumers are using their mobile devices for more than just searching for products online. Mobile commerce throughout the country has growth by 130% over the past year, with mobile representing 58% f all online sales made in the country. Mobile consumers are also more active shoppers, spending more time looking for and purchasing products than those visiting physical stores. The report also shows that mobile apps are a larger contributor to sales in online retail.

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