Videology Joins FreeWheel 'FourFronts' Marketplace

Videology, a programmatic video ad platform, has joined FreeWheel’s FourFronts program, crafted in the mold of a “programmatic direct” marketplace.

The announcement of Videology as a demand-side partner comes just weeks after FreeWheel announced that A+E Networks has joined the FourFront marketplace as a supply partner.

The FourFronts program -- which allows marketers to reserve digital video ad inventory using advanced targeting -- is growing in conjunction with private marketplaces and “programmatic direct” technologies, as the desire for more control in a programatic environment is gaining traction throughout the industry.

Other U.S. members of the FourFronts marketplace include A+E Networks, ABC, Discovery Communications,, TubeMogul, Allstate, Magna Global, Starcom MediaVest Group, Optimedia, IPG Mediabrands and more.

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