The DVDis fighting a rearguard action against the threat from streaming services like Netflix. The latest industry data from the British Video Association shows that consumers spend £6 million a day on movies in physical formats. Particularly popular were blockbusters like Frozen which shifted 4 million DVDs last year. Overall consumers spent £1.4 billion on DVDs and Blu-ray discs during 2014 with physical sales and “download to own” services accounting for two thirds of the overall market.