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PwC Partner Accuses Ad Industry Of Squeezing 'A Dry, Flaking Sponge'
- The Drum, Wednesday, March 25, 2015 6:37 AM
The advertising industry has used technology the “same way bankers did in 2008” to perpetuate a false market of consumer demand, according to PricewaterhouseCoopers (PwC) partner Leo Johnson. Speaking at Advertising Week Europe today, Johnson said: “I’m talking about advertising that is based on real-time bidding, native advertising, content farms, click farms, that is based on trying to squeeze more out of a dry flaking sponge that is unsaturated in the demand for people that will buy more stuff."
