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Mobile App Install Ads Are Small Portion Of Revenue

  • eMarketer, Wednesday, March 25, 2015 3:45 PM

A new estimate from eMarketer estimates the U.S. market for mobile ads at $1.67 billion in 2014, but revenue continues its rapid growth. In fact, the firm estimates revenue will grow 80% this year to $3 billion in the U.S. App install ads are not the only thing driving mobile ad revenue growth, only accounting for 10.4% of U.S. mobile advertising.

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